We draw our inspiration from the Selk’nam – the indigenous people of southern Patagonia. The Selk’nam were nomadic hunters, traveling by foot across the desolate landscapes at the end of the world. When they crossed paths, they celebrated with unique footraces called káiyik, sprinting around lakes or racing to the tops of hills. The winner was the sóijen – or champion runner.
At Sóijen, we are first and foremost outdoor adventurers with a passion for these wind-swept peaks and icy fjords of southern Patagonia.
Through our unique products & designs, we promote off-the-beaten-path areas in Patagonia.
We collaborate with local agencies and environmental initiatives to preserve and protect this one-of-a-kind region.
Each year we donate a percentage of our profits to support environmental initiatives in Chile. In 2018 we partnered with Fundación Reforestemos, a non profit dedicated to recovering degraded ecosystems in Patagonia and other areas in Chile. You too can help grow our forest by following this link and making a donation.